What brand are you building? Do people know exactly what they’re going to get from you every moment? Is your brand one that will be respected and remembered or is it a fad that will be unappreciated, looked down upon, and short lived? Are you consistent every day, or does it depend on your mood, or how tired you are, or what excuse you can come up with. Bottom line, when you walk into a workplace, step into a classroom, or run onto the playing field, is your brand going to be authentic, successful, and respected?
It has to be yours. Why imitate someone else’s. You are not them. You should certainly learn from them, good or bad, but you will never be them. In fact, you may turn out better than them. Most brands were built with ideas taken from somewhere else, but no successful brand was built exactly like something else. Your brand is your reputation. What you do every minute of every day is deciding your future as well as your past. Every day of work, every practice, every assignment, every social media post, every word spoken is determining your brand. Do you think others will buy it?
Two things will enter the brand building process. Failure and critics. Failure is actually good, if hard work was the input and learning was the output. No successful idea, business, or athlete has ever made it without failure. Failure needs to be accepted, if and only if, lessons are learned from it. If nothing is learned from failure, then absolute failure is soon to follow. If you do not have critics, then you are not doing anything. Critics will surface in various forms, and it isn't hard to decipher them. The majority of critics show up because they cannot build their own brand, so they feel it’s best to keep you from building yours. These critics are useless, pointless, and should be ignored other than learning what not to do. However, on a rare occasion, you will encounter a critic that is actually trying to help you and does have good ideas to offer. Accept these critics and keep their ideas in mind, but always remember it is your reputation on the finish line, not theirs.
Once you find your niche and build your brand, your legacy is beginning to be left. Hopefully you have found your correct place in life, worked hard, and built a respectable reputation. As long as you remain consistent and true to what you’ve built, not much will change drastically, unless you decide to edit your brand or transform your niche. Once you have a successful reputation in place, slight changes are normally required. These changes should be made with tweezers and not a chainsaw. Additions, deletions, or modifications are definitely good, but when done in small amounts. If you have worked hard at building a respectable brand, it makes no sense to start back at the beginning. Occasionally, you will witness a successful business, entertainer, or athlete attempt to completely change what they’ve become respected for, with less than respectable results. Michael Jordan attempting baseball is an understood example.
If you haven’t found your niche, you will. Every moment, every activity, and every word is creating your brand. Be selective. Hopefully, your legacy is one to be admired!
- Algebra House